Publishing a widget and a PDF statement is not ownership. Ownership is a person who receives reports, opens tasks, and verifies fixes after the next marketing campaign breaks a form.
What the role covers
- Keeping the accessibility statement accurate
- Routing visitor reports
- Scheduling rechecks after major releases
- Choosing vendors who do not sell magic-compliance myths
- Tracking open defects until closed
How tiny teams cover it
The owner can be the founder, office manager, or marketing lead, backed by a technical partner. What matters is continuity, not a fancy title.
Cadence that works
- Monthly: spot-check home, contact, and checkout with keyboard
- Quarterly: refresh the statement date and known limitations
- After launch of a new template: full path test before ads spend
Working with vendors
Require deliverables: issue list, fixes, and a retest note. Do not accept "we installed a plugin" as the whole project.
