Online stores convert through a multi-step path: browse, select options, add to cart, pay. Accessibility failures anywhere on that path are abandoned carts for people who already wanted to buy.
Product pages
Variant selectors need names, stock messages need text, and image galleries need keyboard controls. Price and shipping notes must stay readable at 200% zoom.
Cart and mini-cart
Quantity steppers, remove buttons, and coupon fields must be labeled. Updates to totals should not rely on color alone.
Checkout
- Logical focus order from shipping to payment
- Clear required fields
- Error text that survives payment-provider embeds
- No surprise time limits without warning and extension
After purchase
Order confirmation and account pages are still part of the service. Receipts as image-only PDFs recreate the barrier after payment.
A store sprint plan
Week 1: keyboard the full purchase path. Week 2: labels and errors. Week 3: product images and filters. Week 4: statement and monitoring.