Making a website accessible sounds like a daunting task, but once you break it into steps it becomes an orderly, clear process. There is no need to do everything at once. This guide presents the four steps every business goes through on the way to better accessibility, and what happens in each one.
Step 1: Check
Before touching a single line of code, you need to know the state of the site. An automated accessibility check scans the pages and detects a large share of the common failures within minutes: missing contrast, images without alternative text, forms without labels, and more. This is the starting point that shapes everything else.
The automated check covers some of the requirements, but not all. Requirements such as the logic of the navigation order or the quality of the alternative text also need a human eye.
Step 2: Fix
Now you prioritize and fix. Some fixes are simple and quick to implement:
- Adding alternative text (alt) to informative images.
- Fixing color contrast between text and background.
- Adding clear labels to form fields.
- Giving buttons and links meaningful names.
Other fixes, such as ensuring full keyboard navigation or correcting heading structure, usually require technical knowledge.
Step 3: Accessibility statement
The accessibility statement is a document that details the site's level of accessibility, what was made accessible, and the contact or coordinator details where required. It is the most conspicuous gap on unremediated sites and also the simplest to fix. An accurate Regulation 35-based statement is usually a first step that reduces legal exposure.
Step 4: Maintenance
Accessibility is not a one-off project. Every time you add a page, an image, or a form, you need to make sure they are accessible too. An accessibility widget and periodic checks help keep the level over time.
Where to start
The first practical step is always the same: a check. Run an accessibility check on the site, get a clear snapshot of the failures, and from there build a work plan following the order of priority described here.
